Steve Jobs, Jony Ive and Apple's design culture

Rare 1980 footage of a young Steve Jobs presenting Apple's story and intentions up to that point. The clip is titled Insanely Great.

A short clip of Steve Jobs in an interview explaining why he thinks computers are like a bicycle for our minds. He draws on a comparison of how efficiently different species travel to argue that tools can greatly amplify human ability.

Rediscovered 1984 footage of a young Steve Jobs introducing the original Macintosh. In it the computer itself speaks, a moment that stands out in the presentation.

Apple's 1984 commercial introducing the Macintosh, which aired during the Super Bowl. It shows a woman throwing a hammer into a screen showing a Big Brother figure, framing the Mac as a break from conformity.

A 1993 interview in which Steve Jobs recalls working with graphic designer Paul Rand on the NeXT logo. Rand refused to present multiple options, said he would solve the problem with one design, and that the client should pay him either way.

A short clip from a 1996 interview with Steve Jobs, made before his return to Apple, in which he says Microsoft has no taste. He says the company brings little original thinking or culture to its products.

A short clip of Steve Jobs explaining why Xerox failed to capitalize on its own innovations. He argues that once sales and marketing people take over from product people, a dominant company loses its ability to make great products.

A clip of Steve Jobs speaking in 1997 about Apple's brand, which HN people also link as the lead-in to the Think Different campaign. He talks about marketing values rather than products and why the brand had suffered from neglect.

A clip from Steve Jobs's WWDC 1997 Q&A. Asked about OpenDoc, he explains that focus means saying no to many good ideas, and why Apple was cutting projects.

Apple's Think Different commercial, built around the 'Here's to the crazy ones' text celebrating misfits, rebels and troublemakers as the people who push the world forward. It is a brand campaign from Apple's late-90s turnaround.

A short clip from Designer's Digest of Steve Jobs on the roles of product people and sales and marketing people. Jobs describes how a company that wins a monopoly shifts power from product people to sales and marketing, with IBM and Xerox as examples.

Steve Jobs introducing Mac OS X at Macworld San Francisco in 2000, part one of the keynote. He presents the new Aqua interface, the underlying architecture and how older applications would run.

Steve Jobs introduces the first iPod at Apple's October 2001 music event. He frames it as a music player that holds 1,000 songs in your pocket, rather than as another MP3 player.

A candid interview with Jonathan Ive, Apple's head of design, in which he talks about design and the computer as an object. It comes from an earlier stage of his public life, before his polished later appearances.

Steve Jobs's full Macworld 2007 keynote introducing the first iPhone, running about 80 minutes. It shows the multitouch interface live, with scrolling, pinch to zoom and visual voicemail, and frames the phone as three devices in one.

A ColdFusion documentary-style video on how the original iPhone was developed at Apple, covering the pressure and difficulties of the project.

A Computer History Museum live event on how the iPhone was created, in a fireside chat format with people involved in building it. They discuss the decisions and internal debates behind the first iPhone.

Jonathan Ive's tribute to Steve Jobs, released in 2011 after Jobs's death. Ive remembers Jobs and the way he approached making products.

John Gruber of Daring Fireball presents his Auteur Theory of Design at Macworld Pulse. His thesis is that the quality of a piece of work approaches the quality of the person who decides, which he uses to explain Apple's design culture.

Tony Fadell, who led the iPod and later co-founded Nest, argues in this TED talk that the first secret of great design is noticing. He says that we stop noticing the small frustrations in daily life as we get used to them, and that seeing them again is where design starts.

Steve Jobs's 2005 Stanford commencement address is built on three personal stories: connecting the dots, love and loss, and death. It is a general talk on following what you love, not a talk about design.