1984 Apple's First Macintosh Commercial

11.6M views · 20 years ago · other · historical

Apple's 1984 commercial introducing the Macintosh, which aired during the Super Bowl. It shows a woman throwing a hammer into a screen showing a Big Brother figure, framing the Mac as a break from conformity.

HN people call it the greatest tech Super Bowl ad, and keep reaching for it as an ironic reference whenever Apple restricts what users can do.

“The Apple 1984 commercial is my favorite”

17 comments from Hacker News

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@jacquesm2012 · in “1984 Apple Commercial”
Submitted the video to Hacker News.
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@veyron2012 · in “In light of the super bowl (go giants), the greatest super bowl ad of all time”
Submitted the video to Hacker News.
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@sarvesh2009 · in “Ask HN: Favorite Technology Company Superbowl Ads?”
The Apple 1984 commercial is my favorite www.youtube.com/watch?v=OYecfV3ubP8. Unless you are releasing something as significant as the Macintosh I think it's too much money.
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t
@tlrobinson2009 · in “Happy New 1984”
Coincidentally, I'm reading the book at the moment (again). Is the movie any good? And of course, don't forget the epic Macintosh ad: ▶ this video
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@willis9362022 · in “Apple Passkey”
Apple is the face on the screen. There is no lady with a hammer. ▶ this video
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@0xdeadbeefbabe2017 · in “Gopher-OS: A Proof of Concept OS Written in Go”
> Why care about OS:es when there is no room for anyone on that level of abstraction apart from a handful developers at MS, Apple and Google? There is as much room as there are people frustrated with the "state of the art." Edit: Have you seen this apple commercial ▶ this video Yes it is from 1984 and you might think it doesn't apply.
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@frugalmail2012 · in “Samsung Galaxy S4 due in February”
I'm in America, an American, and not Asian. I find what apple is doing repulsive. - They are using highly questionable patents to discourage competition, are ruling their ecosystem like a fascist regime, - forcing you to swallow their whole stack to work with any part of their ecosystem (e.g. you can only build ios apps on mac) - their bundled applications suck (damn the "rainbow wait wheel" - making disposable laptops, ipods, and iphones which is counter to the environment and very anti-consumer but pro apple pocketbook. And all this is especially funny when you look back: ▶ this video Although that article is definitely not substantiating their bias it's just a shame that brand marketing here has so clearly pulled the proverbial wool over the American public's eyes.
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@trustfundbaby2012 · in “Why are Apple laptops becoming harder to take apart?”
What I don't understand is why this is an either-or proposition ... was it really that impossible to build these laptops without alienating the 'enthusiasts' ... people who actually want to swap out hard drives, or RAM? I just spent two years transitioning my life away from windows, which I used for about 15 years, to OS X just to suddenly find that I can't run out and buy a new SSD hard drive to try on my system if I wanted to ... brilliant. The best part is, If reading HN threads where people are basically agreeing with this nonsense, because Apple made the decision. Thats right, just keep taking away choices from the user until the entire company and its customers become one huge parody. oh, hang on ... we're already there. yuck. PS: ▶ this video
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r
@ronzensci2011 · in “Tell HN: Nokia Ovi Store - Guilty until proven innocent”
The Nokia Ovi Store appwizard makes it look enticingly easy to submit an app to the Ovi Store. So I just did that two days ago. Today I received this email: FAILED: Potential Copyright Violation. SUMMARY: It does not appear that you have the rights to distribute the icons, screen shots, or RSS feeds used in this application. If you believe this has been failed in error, please contact publishtoovi.support@nokia.com with documentation which indicates that you have permission to submit this content to the Ovi Store. I have conceived, built and grown the web-application based on which the Ovi App was submitted to Nokia. Now Nokia, in an all-powerful way seems to have determined that the icon and RSS feed was not created by me. Unlike Google Apps which has figured a fairly elegant way to detect and know if you own the domain that you are signing up Google Apps with- Nokia seems to have figured its best to unilaterally decide whether you actually own the content that you are submitting to them or not. Maybe its just me, but based on the stories I have read about how Apple and Nokia treat the Apps that are submitted to them- I am somehow reminded of the 1984 Macintosh commercial (▶ this video) I wonder if Microsoft would have chosen this path of approving applications for the Windows Desktop- where would the state of the computing industry be today. Why are App developers treated guilty until proven innocent?
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@elblanco2010 · in “App Store Bans Pulitzer-Winning Satirist. For Satire”
> The whole hammer throwing thing from the 80s just seems so ironic now. ▶ this video I'm not even sure how to reinterpret it today. The Big Brother figure speaks of a garden of pure ideology, and it appears the woman is an app who is about to get rejected by the app store cops. Is the meaning of the hammer throw that I should go get an Android phone so I don't have to subject myself to the approval of the Big Brother character?
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@vaksel2010 · in “Apple takes stance on consciousness”
Apple lately has been reminding me of what they were supposedly railing about in that 1984 commercial. ▶ this video
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@jmatt2010 · in “Apple Sues HTC for Patent Infringement”
For those you who weren't around in 1984... Or didn't pay attention in high school english or decades old super bowl ads. Apple's commercial: ▶ this video And the obligatory wiki link: link)