Apple - iMac G4 "Lamp" ad (2002)

thecupertinoads
2 HN recommenders · recommended in 2 months, 2020–2025
YouTube
499K views · 15 years ago · other · historical

Apple's 2002 television ad for the iMac G4, the flat-panel iMac on an adjustable arm, nicknamed the lamp iMac. The ad plays up the monitor's lamp-like movement.

HN people remember it as a playful, Luxo Jr.-like ad that shows how great the iMac G4 marketing was.

“I still remember this ad for the G4 which feels very similar to Luxo Jr. from Pixar. Really fun.”
Brand strategy & advertisingIndustrial design
#imacg4#apple#advertising#2002#industrialdesign

3 comments from Hacker News

b
@bsimpson2025 · in “iMac G4(K)”
I'm realizing that there may be people here who are too young to remember how great the ad for this was: ▶ this video
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f
@filereaper2021 · in “M1 Inside a G4 Sunflower iMac”
Totally agree about the playfulness. I still remember this ad for the G4 which feels very similar to Luxo Jr. from Pixar. Really fun. ▶ this video
RecommendsView on HN
t
@tonyedgecombe2020 · in “iMac PowerPC G4”
The weak link was the arm, they tended to suffer from droop after a while and it was difficult to repair. ▶ this video
CitesView on HN