Experience the power of a bookbook™

IKEA Singapore
4 HN recommenders · recommended in 3 months, 2014–2021
YouTube
19.2M views · 12 years ago · other · dated

An IKEA Singapore ad that parodies Apple's product launches by presenting its printed catalog as a revolutionary device called the bookbook. It copies the style of a Steve Jobs reveal and a Jony Ive-style voiceover.

HN people hold it up as one of the best Apple parodies ever made, and bring it out when printed catalogs or books come up.

“IKEA made one of the best Apple trolls (literally) of all time with their”
Brand strategy & advertising
#ikea#bookbook#appleparody#advertising#productlaunch

7 comments from Hacker News

S
@SEJeff2021 · in “IKEA to discontinue its annual catalog, ending a 70-year run”
This is kind of sad actually. IKEA made one of the best Apple trolls (literally) of all time with their "book book": ▶ this video They made it as a parody in the style of an iPhone reveal presentation from Steve Jobs.
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p
@preek2014 · in “Ikea: Experience the power of a bookbook”
Submitted the video to Hacker News.
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q
@quackerhacker2014 · in “Ikea's (Apple inspired) marketing ad for the BookBook. [video]”
Submitted the video to Hacker News.
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m
@mstolpm2014 · in “Experience the power of a bookbook (IKEA)”
Submitted the video to Hacker News.
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s
@sgdread2016 · in “Are paper books really disappearing?”
I buy lots of technical books in early-access programs like MEAP from Manning and read chapter as they come. Since price difference between eBook and eBook+print is just $10, I usually buy paper book too (for backup). In MEAP chapters come as they ready and by the time book is printed, I already read the whole book. Over last 6 years I haven't touched any of these printed books, but I still remember the heaviest boxes during my latest move - all filled with books :D Audible is another good substitution for non-technical paper books. It transforms daily commute into productive time. You don't need constant connection to network - books can be pre-loaded and then accessed offline without any problems plus I have a luxury to set 1.25x play speed and enjoy speed of reading above average. Though, while role of paper books is reduced, there's still a lot of value for paper books. Paper books are much easier to follow for home repairs (DIY guides). I like printed catalogues more than electronic ones (like IKEA's one [1]). [1] IKEA bookbook: ▶ this video
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v
@visarga2014 · in “Yes, we’re being bought by Microsoft”
I recently learned that Steve Jobs didn't give iPads to his own kids and maintained an atmosphere to intellectually stimulating conversation with their kids, as it has been before tech. He gave them bookBooks instead (hilarious IKEA book book ad ▶ this video). Other tech CEOs limit at 30 minutes screen time per day for their kids. link
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k
@koyote2016 · in ““Designed by Apple in California” chronicles 20 years of Apple design”
You mean the ikea BookBook? ▶ this video Apple might not be the first to the market with a book but I am sure they will have done it better than anyone else.
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