TWiT Specials: The making of Old Spice's commercial: The Man Your Man Could Smell Like

1.9M views · 16 years ago · interview · dated

A TWiT special in which Leo Laporte interviews the creators of Old Spice's "The Man Your Man Could Smell Like" commercial. They explain how the ad was made behind the scenes.

HN people share it as proof that the ad was a hardware and in-camera feat with minimal CGI, and as the behind-the-scenes companion to a famous commercial.

“This video shows how that Old Spice ad was made --- minimal CGI!”

4 comments from Hacker News

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@Vicarious2010 · in “Old Spice ad all about hardware wizardry, not software.”
Submitted the video to Hacker News.
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@raptrex2010 · in “Leo Laporte interviews Super Bowl Old Spice Commercial Creators”
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@thih92025 · in “The 2005 Sony Bravia ad”
Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse. The Man Your Man Could Smell Like: link Pitch presentation: link Behind the scenes interview: ▶ this video It was a big success and a series of similar clips followed; this one has an actual “behind the scenes” video: Scent vacation: link Behind the scenes: link
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V
@Vicarious2010 · in “Old Spice on Twitter”
This video shows how that Old Spice ad was made --- minimal CGI! And incidentally, another Eric was involved. ▶ this video (They smell like redditors...)