AT&T 1993 "You Will" Ads

1.9M views · 19 years ago · other · historical

A compilation of AT&T's 1993 'You Will' television ads, which imagined everyday technology such as video calls and other gadgets in a sunny near future. They were narrated by Tom Selleck and presented as products AT&T would soon deliver.

HN people share it as an example of early 1990s visions of the future that proved remarkably accurate, or in places over-optimistic.

12 comments from Hacker News

t
@tosh2019 · in “AT&T 1993 “You Will” Ads [video]”
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@frik2016 · in “The original proposal of the WWW, HTMLized”
Interesting historic piece. the TV movie is called Hyperland (1990): link Similar videos with good visions can be found from AT&T (the big old one), Microsoft and Apple - all from ca 1990. Apple Knowledge Navigator TV advertisement (1987): link AT&T 1993 "You will" TV advertisement: ▶ this video , link "Information at your Fingertips" Microsoft presentation at COMDEX 1995: link "Microsoft Network" (MSN 1.0) TV advertisement (1995): link
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a
@ascorbic2016 · in “AT&T's 1993 “You Will” ads were remarkably accurate”
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@tosh2013 · in “AT&T 1993 "You Will" Ads”
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@tortilla2010 · in “AT&T 1993 "You Will" Ads”
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@nickb2009 · in “AT&T's 1993 "You Will" Ads (excellent foresight) [vid]”
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@nobleach2017 · in “Facebook Is Working on a Video Chat Device”
We've had the prospect of video chat for decades. 2001 A Space Odyssey showed us that it would be the de facto way to talk to our families. Tom Selleck promised us in the early 1990s (▶ this video) that AT&T would bring it to us. And when we finally got it, most people said, "meh". Almost all chat platforms have some sort of video integration, and for the most part, its acceptance is lukewarm. Perhaps it's because it doesn't work amazingly well? Perhaps its because people really don't want to have to get dressed to have a conversation? Perhaps I'm just not in the right crowd?
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j
@jkchu2017 · in “The First-Ever Banner Ad on the Web”
Link to the AT&T tv commercial from in the article: ▶ this video
f
@frik2015 · in “Magic: The Story of an Accidentally Founded, Wildly Viral Startup”
Bill Gates's vision was about a "wallet PC", "information highway" and software based "personal agents". You can think of smartphone with BitCoin wallet, 3G web connection, Siri meets Watson. He hoped Microsoft's "pen-based computing" (later Pocket-PC/WinCE) would get traction. Microsoft Bob (from Gates wife) and Office agents (link) flopped. The Microsoft Network 1.0 (short MSN 1.0) integrated in Windows 95 (was a serious Web competitor based on Win32 controls and Explorer as browser instead of HTML and Mosaic/Internet Explorer 1) flopped. The second edition of the book features the Internet/web instead of "information highway". Bill Gates vision can be seen in the Comdex 1995 video: link (shows the "wallet PC") General Magic was definitely a competitor. AT&T was on the General Magic bandwagon, see their TV ad: ▶ this video (triva: Jenna Elfman of Dharma & Greg in her first role in 0:48)
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o
@oscilloscope2012 · in “Intelligence Council Predicts 3D Printed Organs, Megacities, Brain Chips by 2030”
AT&T forecast ads from 1993: ▶ this video Apple, 1990: link
l
@locopati2009 · in “Take A Trip into the Future on the Electronic Superhighway (1993)”
Even more predictions on the future... ATT's You Will ▶ this video MCI's No More There link
d
@dredmorbius2011 · in “The Type of Companies That Publish Future Concept Videos”
"You Will" ▶ this video The company that brought it to me wasn't AT&T.