Internal NeXT video (1991)

I think this is Apple's not-so-secret weapon. Apple is just more willing to invest into a product line and build it out for a longer time before throwing in the towel. I saw this really fascinating video from NeXT computers the other day ▶ this video It's Steve Jobs talking about their opportunity and it's not hard to see how this strategy is in large part what he executed at Apple. It's about building out the best product you can for the "Professional" class and then also capturing all the market share by people with lots of money that think they need Professional product. Part of that strategy though sorta has to be continued investment, because you can't get a bunch of people to buy $3000 headsets and burn them and not suffer some sort of fallout for that. When you compare it to how its basically a meme at this point that Google is going to kill anything that isn't an instant success or even stuff that is successful but they just don't want to anymore. Apple is sorta the polar opposite. I have an iPhone 11 in my pocket, released in 2019 this thing still works great and iOS 18 will support it 5 years after purchase. I don't think the Apple Vision product is particularly compelling right now, but if they keep iterating on it I imagine I'll probably want the Vision Pro 3

Those who might care to watch one of those videos themselves, might draw a different conclusion from what you've expressed. ▶ this video His interview with Unix Today is arguably a better point of reference[0], here's a pull quote: > we believe very strongly that these Unix battles are foolish, that they're not serving our needs as the Unix community and, more importantly, the problems with the Unix marketplace are not that there are three versions of Unix, all 5 percent apart, that need to battle it to the death for one version. The problem is that Unix is only part of what is considered a modern operating system He didn't start a company to sell Unix machines out of some malice toward the bearded. He started it as the Next Step after Unix as it was at the time. Rather successfully in the long term. [0]: link