Choice, happiness and spaghetti sauce | Malcolm Gladwell

Malcolm Gladwell's TED talk about spaghetti sauce, the food maker Howard Moskowitz and what he found about choice and what people say they want. It argues that there is no single perfect product, only the right variety for different groups.

HN people cite it as the evidence that people don't know what they want, and as a story for why different people respond to different options.

“Part of the problem with marketing is that people don't know what they want.”