The Paradox of Choice - Why More Is Less

Google
2 HN recommenders · recommended in 2 months, 2009–2020
YouTube
321K views · 19 years ago · talk · evergreen

Psychologist Barry Schwartz's Google talk on the paradox of choice. He argues that having more options can leave people less satisfied and more anxious instead of freer.

HN people point to it for choice overload, from threads on why too many options reduce buying to people struggling with choice anxiety.

Psychology for designersProduct design & product thinking
#barryschwartz#choiceoverload#decisionmaking#psychology#googletalk

3 comments from Hacker News

d
@definetheword2020 · in “The Paradox of Choice – Why More Is Less”
Submitted the video to Hacker News.
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a
@anujdeshpande2020 · in “Ask HN: How to stop anxiety from too many choices?”
I feel you - have felt something similar before. It helps me to deal with a thing like this by understanding what I am going through via someone else's words. Preferably some kind of an expert. There is a book called Paradox of Choice[0] on this topic. Author has a couple of videos about the book as well [1]. 0 - link 1 - ▶ this video
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t
@thirdusername2009 · in “Customers given too many choices are 10x less likely to buy”
He also give a one hour talk at Google in 2006 on the same subject. ▶ this video
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