Coca-Cola Small World Machines - Bringing India & Pakistan Together

Coca-Cola
2 HN recommenders · recommended in 2 months, 2013–2014
YouTube
4.8M views · 13 years ago · other · dated

A Coca-Cola ad about its Small World Machines, vending machines placed in shopping malls in Lahore and New Delhi with a live video link between them. People in India and Pakistan complete simple tasks together through the screens and share a Coke.

HN offers it as a good example of a brand using an installation to connect people, and a counterpoint when arguing about what corporations can do for the world.

“Coca-Cola have done incredible social art installations recently”
Brand strategy & advertising
#advertising#campaign#installation#indiapakistan#brand

4 comments from Hacker News

b
@barbs2013 · in “This Google ad has moved people to tears across India and Pakistan”
Great ad. Here's something similar, by Coca-Cola: ▶ this video Not as emotional, but quite good.
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a
@aatifh2013 · in “Coca-Cola Small World Machines - Bringing India & Pakistan Together”
Submitted the video to Hacker News.
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l
@l33tbro2014 · in “Why I won’t work for Google”
What is your best idea for the future? Do you think I or anyone else would find it palatable? Here's the thing: the profit motive is the impulse of corporations, not the sum total of all behavior. There are great people in corporations that do amazing shit within corporate structures. Coca-Cola have done incredible social art installations recently - ▶ this video Google is a huge corporation based on the profit principle, but making coin has been the means for Page to fulfil his dreams of being remembered as our modern Tesla.
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t
@thwarted2013 · in “Is Silicon Valley only interested in the problems of twentysomethings?”
It's funny that Jobs implied that selling sugar water is somehow less world changing than what Jobs/Apple was doing at the time. I happened across this video [0] the other day, "Coca-Cola Small World Machines - Bringing India & Pakistan Together". Coca-cola has the means to do just as much "world changing" as any other company, and seems to. (albeit, Jobs was talking about Pepsi, not Coke, but it's still the "sugar water" industry). I wonder if Jobs thought in 2001 that selling MP3 players was the kind of thing he was thinking about when he said "change the world". ▶ this video
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