Understanding the Job

Edward Capaldi
3 HN recommenders · recommended in 3 months, 2019–2024
YouTube
507K views · 10 years ago · talk · evergreen

A short talk by Clayton Christensen on Jobs to Be Done, using the story of a fast food chain's milkshakes to show how people hire products for a job. It reframes who a product competes against.

HN people treat it as the definitive short introduction to Jobs to Be Done, and link it whenever the framing of competition around customer needs comes up.

“This video from Clayton Christensen gives a good summary of Jobs To Be Done”
UX process & practiceProduct design & product thinking
#jobstobedone#claytonchristensen#milkshake#customerneeds#productstrategy

5 comments from Hacker News

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@sarreph2020 · in “The biggest competitor to your digital service? The Mars Bar”
This is very much in the vein of Jobs to Be Done theory[0]. If you haven't heard of JTBD before, I would implore you to check-out Clayton Christensen's famous "milkshake" video here: ▶ this video It goes into enlightening detail about the same framing of competition as the author here does. [0] - link
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@nomilk2024 · in “Measuring Developers' Jobs-to-be-done”
Also odd is the expression 'jobs to be done'. At first glance this seemed like an allusion to this famous 'Jobs to be Done' Clay Christian talk [1] (well worth the 5 minute watch). But AFICT it's just coincidental use of the phrase. [1] ▶ this video
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@nomilk2024 · in “Jobs to Be Done – Clay Christensen (2016) [video]”
Submitted the video to Hacker News.
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a
@andygcook2019 · in “Know Your Customers’ “Jobs to Be Done” (2016)”
This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: ▶ this video Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.
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@landgenoot2023 · in “Nobody ever paid me for code”
Another flavor of the original "Why would you hire a milkshake?" story [1]. [1]: ▶ this video
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