The art of misdirection | Apollo Robbins | TED

Food for thought... Sugar: The Bitter Truth link Is a Calorie a Calorie? Processed Food, Experiment Gone Wrong link Does calorie counting work? (Almost never) link What The Fat (WTF) #133 Dr. Philip Ovadia| Keto "Causes" Heart Scarring link The art of misdirection | Apollo Robbins ▶ this video Who's zoomin' who?

While the goals are slightly different, I highly recommend reading[1] about the methods used by GCHQ's JTRIG unit (including the full Snowden document[2]). They are not really about specific metho9ds to manipulate groups of people, but the general ideas behind solving that type of problem. A particularly important topic discussed in [2] is "Attention Management". The first step humans use to process sensory input is deciding which (small) part of that data is important. We end up blatantly ignoring[3] most sensory data, because our capacity for attention is surprisingly small and very easily manipulated[4] if you know how to flood someone's input buffers[5]. The more troubling problems start when it isn't a human deciding how to manipulate attention, but instead it's a bunch of machine learning trying to "optimize engagement" (attention). [1] link [2] link [3] how long does it take you to notice the difference between these two flickering frames: link [4] ▶ this video [5] Apollo Robins is shockingly good at using banter to DoS someone's attention: link , link