How to Break Bad Habits - Hooked: How to Build Habit-Forming Products by Nir Eyal

434K views · 11 years ago · talk · evergreen

A video on breaking bad habits drawn from Nir Eyal's book Hooked: How to Build Habit-Forming Products. It describes how products are designed to create habits, which also explains how people can unpick them.

HN people recommend it, along with the book, as an explanation of how social media and apps are designed to hook people.

3 comments from Hacker News

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@azizsaya2018 · in “Hooked: how to build habit-forming products by Nir Eyal”
Submitted the video to Hacker News.
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@obi1kenobi2016 · in “Hooked: How to Build Habit-Forming Products [video]”
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@harryf2016 · in “Neal Stephenson: Why I Am a Sociomediapath (2015)”
> Secondly, almost any use of social media trains me to crave more -- it genuinely is addictive, and the unreliability of the novelty ("refreshing in the hope of seeing something new") makes this all the worse. That's pretty much what it's designed to do. Really recommend reading "Hooked: How to Build Habit-Forming Products" link or watch some of the authors videos like ▶ this video or his talk at The Next Web link
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