Propaganda Games: Sesame Credit - The True Danger of Gamification - Extra Credits

2M views · 10 years ago · explainer · dated

An Extra Credits video on Sesame Credit, a scoring system tied to Alibaba and the Chinese state, and what it shows about the power of gamification. It examines how points, ranks and social pressure can be used to steer people's behavior, based on the early announcements.

HN people recommend it as an approachable primer on social credit that adds the gamification and social pressure angle.

“it addresses the gamification and social pressure side of the issue which I haven't seen discussed that much elsewhere”

23 comments from Hacker News

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@viraptor2018 · in “China’s experiment in ranking and monitoring citizens has started”
There's an interesting video from Extra Credits about this. It's based on early announcements and repeats some of the popular points, but it addresses the gamification and social pressure side of the issue which I haven't seen discussed that much elsewhere. I recommend watching: ▶ this video
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@hagbardceline2018 · in “Preparing for Malicious Uses of AI”
I believe much of this can be dealt with, if we start RIGHT NOW to address a serious issue in our systems - the lack of a way to represent Morals and Ethics (the When and the Why) in the systems we are building. This needs to provide important input to, and thus shape the DIKW(D) pyramid. I've been doing some work with the IEEE on this - and I'm looking here on ycombinator to get some real-world feeedback on what people are thinking and concerned about. I have some (personal) ideas that might work to address the concerns I'm seeing. {NOTE Some of this is taken from a previous post I wrote (but kinda missed the thread developing, I was late I don't think anyone read it). It is useful for this thread, so a modification of that post follows.} First, I think you need a way to define 'ethics' and 'morals', with a 'ontology' and a 'epistemology' to derive a metaphysic for the system (and for my $.02, aesthetics arises from here). Until we can have a bit of rigor surrounding this, it's a challenge to discuss ethics in the context of an AI, and AI in the context of the metaphysical stance it takes towards the world. This is vital, as we need to define what 'malicious use' IS. This is still an area (as the thread demonstrates) of serious contention. Take sesame credit (a great primer, and even if you know all about it, it is still great to watch: ▶ this video ). Now here is a question for you: Is it wrong for the government to create a system that uses social pressure, rather than retributive justice or the reactive use of force, to promote social order and a 'better way of life'? Now, I'm not arguing for this (nor against for the purposes of this missive), but using it as a way to illustrate that different cultures, governmental systems, and societies, may have vastly different perspectives on the idea of a persons relationship viz a viz the state when it comes to something like privacy. I would suggest that transperancy in these decisions is a good idea. But right now we have no way to do that. I think the current way the industry is working - seemingly hell-bent on developing better, faster, more eficient, et al ways to engineer Epistemic engines and Ontologic frameworks in isolation is the root cause of the problem of malicious use. Even the analysis of potential threats (from the article referenced 'The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation' - I just skimmed it so I can keep up with this thread, please enlighten me if I'm missing something important) only pays lip service to this idea. In the executive Summary, it says: 'Promoting a culture of responsibility. AI researchers and the organisations that employ them are in a unique position to shape the security landscape of the AI-enabled world. We highlight the importance of education, ethical statements and standards, framings, norms, and expectations.' However in the 'Areas for Further research' section, I would point out that the questions are at a higher level of abstraction than the other areas, or discuss the narrative and not the problem. This might be due to the authors not having exposure to this area of research and development (such as the IEEE) - but I will concede that the fact that the note about the narrative shows that very few are aware of the work we are doing... This isn't pie-in-the-sky stuff, it has real-world use in areas other than life or death scenarios. To quickly illustrate - let's take race or gender bias (for example the Google '3 white kids' vs. '3 black kids' issue a while back in 2016). I think this is a metaphysical problem (application of Wisdom to determine correct action) that we mistake for an epistemic issue (it came from 'bad' encoding). This is another spin on kypro's concern about the consequences of AI deployment to enable the construction of a panopticon. This is about WISDOM - making wise choices - not about coding a faster epistemic engine
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@maltalex2017 · in “Inside China's Vast New Experiment in Social Ranking”
Extra Credits made a video about Sesame Credit a couple of years ago. It's 7.5 minutes long, and well worth the watch: ▶ this video Being a game design channel, they discuss Sesame Credit as obedience to the party, gamified.
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@heroprotagonist2017 · in “Tencent’s Just Getting Started on Online Advertising”
Beyond that, consider what Tencent are doing with a "social credit score" to compete with Alibaba's Sesame Credit. It will be scary when these systems eventually migrate to or evolve in the US. Tencent social credit: * link Sesame Credit video from Extra Credits (almost a couple years old now, but most easily-engaged piece I've seen on implications of social credit): * ▶ this video
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@res0nat0r2017 · in “China has wealth of data on what individuals are doing at a micro level”
This is a good video about the subject: ▶ this video
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@Kenp772016 · in “Social Credit – Obedience to the state gamified”
This hasn't appeared very high, probably due to the fact that HN hates links to vids with no context, so here it is, China is implementing a social credit system that will be mandatory in 2020, that gives you a social score based on what the state deems are "good" and "bad" actions. What you share on social media, your friends, your purchases etc. This is scarily Orwellian. ▶ this video
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@samstave2016 · in “China Shows How Surveillance Leads to Intimidation and Software Censorship”
Check out this nightmare of a system China is implementing to use gamification to control populations: ▶ this video
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@Dove2018 · in “China to bar people with bad 'social credit' from planes, trains”
China has been working on this for a while, and barring people from transportation is not the scary bit. That's last-century scary. No, it's the emergence of a new sort of ideological warfare making use of the recent knowledge developed in gaming industry that is the scary bit. This is a new kind of threat, something we as humans haven't learned how to deal with. Here's some analysis from a game designer from 2015: ▶ this video
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@Pica_soO2017 · in “34th Chaos Communication Congress Live Streams”
There was a extra credit episode on that. Yes, that is purest evil. The sort that laughs alone, at night in front of a mirror, because even other evil shuns such company. ▶ this video
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@arethuza2017 · in “China's Plan for World Domination in AI Isn't So Crazy”
I've seen the "Social Credit System" discussed: link Video describing a similar system (linked to from the wiki page): ▶ this video Possibly one of the scariest concepts I've seen in a while.
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@stcredzero2017 · in “Sesame Credit”
Extra Credit's episode about Sesame Credit: ▶ this video So, where else is there a widespread system of social media scores used to enforce conformity? Right here! The only difference is that there is a greater diversity factions influencing this in the west. From what I've seen, we are all being very effectively conditioned to hate "the other." link
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@stcredzero2017 · in “The Town of Innisfil partners with Uber for transit instead of buses”
What if we begin to rate citizens as Apps rate users: will someone get blacklisted because he got a bad rating? This Extra Credits video is about an attempt by the Chinese government to implement this: ▶ this video