The Crisis of Credit Visualized - Part 1

1.4M views · 17 years ago · animation · dated

An animated explainer of the 2008 credit crisis, told with simple drawn graphics and narration. It walks through how the crisis built up and spread.

HN people hold it up as a model of content that went viral because it was current, intelligent and did not sell anything.

“that went viral because it was current, intelligent, interesting, etc. etc. and it didn't sell you anything”

2 comments from Hacker News

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@pedalpete2011 · in “Inappropriate for a start-up marketing video?”
personally it gets a thumbs down simply because it goes on too long, and the way it has been labelled as '10 easy ways to get rich', which would normally be an instant, 'wow! this looks like spam' <close page>. I like the quality of the video, but it doesn't tell me anything about mo-grow. what makes it special, why I should trust mo-grow, etc. You've definitely zigged where others in the financial services have zagged, but maybe you've gone too far. There is an element of trust that needs to be established, and the frat-boy voice-over, high-energy feel of the video just doesn't make me want to invest with you. Now, if you were able to explain why your high-energy high-return mo-grow was the best investment plan guaranteed to make me millions, then I'd (possibly) give it more thought. But you've given me nothing but what is a bunch of useless facts about what I'd have to do to save x amount of money. Ok, I'm not going to do any of those things. Why should I invest in Mo-grow? you forgot to mention that. The video was also too long, and I can't imagine sharing it with anyone. What would make a person WANT to watch that video. I'm sure you've seen this ▶ this video - that went viral because it was current, intelligent, interesting, etc. etc. and it didn't sell you anything (well, not obviously anyway). Now how can you take what mo-grow does, explain what everybody else does, how their way is wrong and your way is better. Educate your audience, don't be condescending to them would be my advice. The tact you took may work very well for some services, but I think financial services and this just doesn't fit.
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@dmoney2009 · in “The Crisis of Credit Visualized - Part 1”
Submitted the video to Hacker News.
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