How Dark Patterns Trick You Online

1.8M views · 8 years ago · explainer · evergreen

Nerdwriter1 explains dark patterns, interface tricks that steer users into choices that benefit the company, such as hard-to-cancel subscriptions and sneaky contact-list grabs. It draws on examples collected at darkpatterns.org, including the LinkedIn contact-list lawsuit.

HN's go-to short introduction to dark patterns, used to put a name on things like easy sign-up and hard opt-out.

“This is a good overview of the idea.”

8 comments from Hacker News

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@oldsklgdfth2018 · in “Dumber phone”
> the asymmetry in the ease of adoption vs. difficulty of opting out A term related to this idea is dark pattern. This is a good overview of the idea. ▶ this video
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@danschumann2018 · in “How Dark Patterns Trick You Online”
Submitted the video to Hacker News.
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@FabianBeiner2018 · in “Video: How Dark Patterns Trick You Online”
Submitted the video to Hacker News.
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@jonshariat2018 · in “How Dark Patterns Trick You Online”
Submitted the video to Hacker News.
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@Flenser2018 · in “How Dark Patterns Trick You Online”
Submitted the video to Hacker News.
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a
@abductee_hg2020 · in “WSJ makes it easy to subscribe (online), but hard to unsubscribe (2018)”
hmm, sounds like "dark Patterns" to me, as described here ▶ this video and here link
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@placatedmayhem2018 · in “Dark Patterns in UI/UX Design”
The article mentions the Windows 10 upgrade debacle, which caused data loss for some users. The video at the top of darkpatterns.org, linked by the article, discusses the LinkedIn lawsuit concerning linking to users' contact lists.¹ ¹▶ this video
j
@jjxw2018 · in “Extra Technical Obstacles for Facebook Quitters”
While not exactly the same, reminds me of the "Roach Motel" Dark Pattern [1] which intentionally increases friction to completing an action by users that would be detrimental to the business (such as deleting one's account). Amazon is another example of making it nearly impossible to figure out how to delete your account unless you search for the steps or go through a lot of trial and error. [2] [1] link [2] ▶ this video
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