Dear Alice

THE LINE
4 HN recommenders · recommended in 3 months, 2021–2026
YouTube
1.4M views · 5 years ago · animation · evergreen

Dear Alice is an animated advert for Chobani yoghurt from the studio THE LINE, in a solarpunk look often compared to Studio Ghibli. A longer cut of the commercial circulates on YouTube.

HN people bring it up as a beautiful example of the solarpunk aesthetic, to the point that it appears in threads about solarpunk and as a reference for what a modern version could look like.

“Chobani made a really beautiful ad featuring the solarpunk aesthetic”
Motion graphics & title designBrand strategy & advertising
#solarpunk#animatedad#chobani#ghibliaesthetic#visualstyle

8 comments from Hacker News

g
@gsf_emergency_22025 · in “What Was Cyberpunk? In Memoriam: 1980-2020 (2020)”
Ooh that's tough. Solarpunk and hightech don't mix! For consolation: Book: Aldous Huxley, Island (Rumor has it Leo Dicaprio is adapting it) Anime: Nausicaa Like Gibson would say, solarpunk is already here: link (That's the plane from Nausicaa) There's also the Chobani ad ▶ this video (Not usually thought of as such, but Neal Stephenson's Diamond Age is solarpunk in my book-- and pays direct homage to Ralph Merkle!!) Edit: tangential to oncular comment, Switzerland (& Slovenia btw) seems kinda solarpunk to me
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e
@etrautmann2025 · in “Solarpunk”
Pretty awesome for anyone who hasn't seen it: ▶ this video
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o
@owenpalmer2025 · in “Solarpunk”
Chobani made a really beautiful ad featuring the solarpunk aesthetic: ▶ this video People hate on it for different reasons, but I like the vision/aesthetic they're going for. Note: not affiliated with Chobani
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f
@fgblanch2021 · in “Dear Alice: Solarpunk/Studio Ghibli aesthetic yoghurt ad”
Submitted the video to Hacker News.
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j
@jay_kyburz2026 · in “VC isn't VC anymore”
Like Dear Alice. ▶ this video
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w
@worldsayshi2025 · in “Why are there no good dinosaur films?”
So not the yoghurt commercial then? ▶ this video Which commercial are you thinking about?
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j
@joshspankit2023 · in “Cyberdecks (2013)”
Now that you mention it, I’d like to see a modern version based on “solar punk” ▶ this video
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f
@fgblanch2021 · in “Solarpunk Aesthetics Yogurt Ad”
Long version of the video:▶ this video
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