Why do "Corporate Art Styles" Feel Fake?

5.8M views · 5 years ago · essay · evergreen

Solar Sands asks why the flat, brightly colored illustration style used by tech companies feels fake. The video names the style, known as Corporate Memphis or Alegria, and examines its look and why it has become so common and disliked.

HN people use it as the explainer to point to when someone asks what this ubiquitous style is called and why everything looks the same.

“I only recently learned that it is called Alegria or Corporate Memphis”

7 comments from Hacker News

a
@antegamisou2023 · in “Why Do “Corporate Art Styles” Feel Fake?”
Submitted the video to Hacker News.
RecommendsView on HN
a
@antegamisou2023 · in “Why Do “Corporate Art Styles” Feel Fake?”
Submitted the video to Hacker News.
RecommendsView on HN
a
@antegamisou2023 · in “Why Do “Corporate Art Styles” Feel Fake?”
Submitted the video to Hacker News.
RecommendsView on HN
c
@caseyohara2021 · in “Rally, a novel privacy-first data sharing platform”
That design style is called "Corporate Memphis" (link) and you're right it is pervasive. Here's a YouTube video about it if you're curious: Why do "Corporate Art styles" Feel Fake? ▶ this video
RecommendsView on HN
O
@OldGuyInTheClub2023 · in “Microsoft Edge is starting to annoy me big time”
The cutesy-wootsy icons add insult to injury. I only recently learned that it is called Alegria or Corporate Memphis[0]. Whatever it is called, the bloated semihumans make me long for the timeless design of Mr. Paperclip. [0] ▶ this video
s
@schleck82021 · in “Tor in 2022”
It's called Alegria and all hip tech companies use it. It's pretty widely hated link link ▶ this video
v
@vitili2021 · in “Why does every advert look the same? Corporate Memphis”
Reminds me of this video: ▶ this video