HYPER-REALITY

3.4M views · 10 years ago · other · evergreen

Keiichi Matsuda's 2016 short film imagines everyday life in a city where every surface is covered in augmented-reality overlays, ads and notifications. It is a concept film that treats AR as an interface design problem.

HN people use it as the shorthand for an ad-saturated AR future, and say today's AR glasses are close to the tech it showed.

“HYPER-REALITY[0] is a fun exploration of ad pollution in AR.”

24 comments from Hacker News

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@kgin2021 · in “AR pioneer warns that metaverse could make “reality disappear””
This Japanese/Colombian short film on that theme from a few years ago has really stuck with me >HYPER-REALITY ▶ this video
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@mncharity2018 · in “Peace and quiet is all about the noise in your head”
> advertisement pollution HYPER-REALITY[0] is a fun exploration of ad pollution in AR. Of course one can use similar tech to support quiet. [0] ▶ this video (2016)
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@loarake2016 · in “Child uses sleeping mom's thumbprint to buy $250 worth of Pokémon toys”
There's a cool dystopian-ey youtube video briefly looking into that topic, among other things: ▶ this video
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@aspenmayer2025 · in “Engineer creates ad block for the real world with augmented reality glasses”
Soon we'll need ad block for augmented reality, too. ▶ this video > Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. If you are interested in supporting the project, sponsoring the next work or would like to find out more, please send a hello to info@km.cx. > by Keiichi Matsuda | link > more at link
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@aspenmayer2024 · in “I've waited 10 years for Glasses like this – Even Realities G1 [video]”
We're getting really close to the green-on-black head-up display navigational map depicted in Ghost in the Shell (1995) and its spinoffs; see 14m26s in the video, or click here: link > Map UI – Ghost in the Shell link > Even G1 Navigate: Visually-enhanced Direction link Per the video I posted in OP, ER is supposedly using Mapbox as part of their navigation solution on-device in conjunction with a mobile app via Bluetooth. ER is apparently open sourcing some aspects of the apps or interaction model: link And now for something incompletely different, we're nearly at the tech level needed for Keiichi Matsuda's hyper-reality (2016): ▶ this video link link Related media: Domesti/city: The Dislocated Home in Augmented Space (masters thesis) link Merger (2019) - 360 degree AR concept film link link Keiichi Matsuda also worked on some stuff for Leap Motion: > A series of design research projects completed while serving as Creative Director and VP Design at Leap Motion. link link
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A
@Animats2024 · in “Orion, our first true augmented reality glasses”
Nice hardware. They're down to swim goggle size. Then you see what Facebook wants you to do with it - see screens in front of you all the time. One with Facebook's "Recommended" page, and a video of some talking neckbeard. There's a feeling of "we were promised virtual reality, and all we got was talking heads of influencers." The hardware apparently has GPS, but that's turned off. So, no Pokemon Go yet. Not even Hyperreality.[1] It's all about ads and clicks. It can't draw dark. The workaround seems to be to dim out the world and draw light overlays, like almost everybody else. Will it work in bright daylight? [1] ▶ this video
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@jrussino2024 · in “Ad Blocker for IRL Ads”
Reminded me of the 2016 dystopian short film HYPER-REALITY, where AR technology is used for exactly the opposite: superimposing ads and a million other virtual distractions over the real world. ▶ this video
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@dTal2024 · in “SceneScript, a novel approach for 3D scene reconstruction”
Much has been written about the dystopia we are already in, but I am specifically concerned about the dystopia they are earnestly building. Meta is aware of these problems and is trying very hard to solve them. And they won't be useless! That's the worst part. They will provide compelling value, like smartphones, and as such will be impossible to boycott. At first the value will be simple, obvious utility, like route overlays. Later it will be value within the system, much like how the main utility of smartphones now is to run the mandatory apps to participate in aspects of society that previously did not require a smartphone. And of course they will be addictive. Here is a short sci-fi film depicting what I fear: ▶ this video
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@Animats2024 · in “Where Will Virtual Reality Take Us?”
> Someone is still on this journey. Yeah, that's Jaron Lanier. Apple's headset isn't VR at all. It's stuff overlaid on the real world. Rather banal stuff, usually screens. That's augmented reality. The hardware ought to be able to support most of the stuff Magic Leap faked a few years ago. Since you see the world through cameras, they can draw dark, which optical overlay systems cannot do. Someone will probably do some games that way. Pokemon Go would work. Someone really should do Hyperreality, the famous concept video of AR hell.[1] > There are many reasons why V.R. and gaming don’t quite work, and I suspect that one is that gamers like to be bigger than the game, not engulfed by it. You want to feel big, not small, when you play. (“Star Wars” might have got this right with holographic chess.) Don't see that. VR about going some place more interesting than where you are. As for tabletop AR combat chess, Jeri Ellsworth made that work quite well with Tilt Five.[2][3][4] Good idea, never really caught on. [1] ▶ this video [2] link [3] link [4] link
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@alluro22023 · in “Sharing Screen with GPT 4 vision”
It sounds appealing - until we start relying on it for more and more for even the menial stuff, we stop bothering to turn it off, and hyper-capitalism/consumerism takes it over. I find this to be quite believable: ▶ this video I sure hope uBlock will work on it :)
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@Animats2023 · in “Apple’s new headset meets reality”
"Apple’s ambition is that customers will eventually wear the device continuously all day, replacing daily tasks done on an iPhone or a Mac such as playing games, browsing the web, emailing, doing FaceTime video calls while collaborating in apps, working out and even meditating. It will feature hand and eye control and run many of the kinds of apps found on Apple’s other devices." This concept has been well-explored in science fiction, and it doesn't look good. See "Hyperreality"[1] for one of the best visualizations. That's all too realistic. There's a line in Ready Player One: "We call this Pure O2. This is the first of our planned upgrades. Once we can roll back some of Halliday's ad restrictions, we estimate we can sell up to 80% of an individual's visual field before inducing seizures." I was expecting that from Zuckerberg/Meta/Oculus. Remember Google Glass? People wearing those were called "Glassholes". What to call people who wear this? "iDweebs"? [1] ▶ this video [2] link
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@nebula88042023 · in “Silicon Valley’s Titans Are Realizing a Lot of People Don’t Like Them”
Hmm, seems like you are on the mark with the generative AI. I've read others writing similar things. Some people propose that this will be the breaking point where people have had enough of internet content and a trend of disconnecting might start to become a thing or the return to more curated walled gardens (remember AOL?) As for your second point, seems like you are referring to neuralink? Are you also considering things like the upcoming Apple Glasses/Goggles? That seems like it will lead us to [1] (a video I totally despise because I dread it coming) [1]: ▶ this video
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