Fresh Impressions on Brandmarks (from my 5-year-old)

The good the bad and the ugly: The Good: you made a video for your app. That's a lot more than most people do and you know you have to iterate. At least you're being realistic. The bad: you made it as quickly as possible. Honestly, I could barely watch. The music was too loud and distracting from the content. There appeared to be no structure to the video. What does this app do? Why am I using it? Show me a use case, not a fast-moving screen capture of someone using an app without an explanation of what they're trying to accomplish and how they're doing it via your app. Present problem, solution, success. Reward the viewer with an "aha" moment. The ugly: that music was awful and intrusive. Watch the brand recognition video going around (▶ this video) and you'll notice two things: the very clear, pausing voice of the child with a mellow, low-volume soundtrack running in the background. It humanizes the pitch, almost making the viewer imagine themselves in the room while the child is talking. it's human, it's real. Yours sounded like an air show video from the History Channel with a bunch of high-power guitar riffs running in the background. Hope I'm not being too negative.