interview with graphic designer, Paul Rand-Part 1 of 3

Here's a good interview with Paul Rand where he talks about his design decisions and reflects on the value of his own trade: "I've been thinking about this for many years [..] I concluded that we are not very important." "A good designer who understands his business can make things memorable, make them easy to recall and improve the general quality of life, which is the only reason for our existence." ▶ this video Great designers leave their ego at home and build things for a purpose. Or how Paul Rand put's it: "Don’t try to be original. Just try to be good."