BOLTR: Juicero, Cold Press Juicer for Rich Weirdos

2.5M views · 9 years ago · demo · evergreen

AvE takes apart a Juicero cold-press juicer and comments on its parts as he goes, covering the machining, plastics and electronics. His take is that the design is far more elaborate and expensive than the job needs. It is a long video with strong language.

HN rates it as the best product teardown, valued for its insight into design for manufacture and over-engineering and why the startup failed.

“A beautiful technical / engineering take on why Juicero failed”

25 comments from Hacker News

t
@theshrike792021 · in “Overkill objects for everyday life”
AvE is a jewel in the cesspool that is Youtube :) He's a private dude, but I think his wife is french-canadian and he's at least bilingual. And from what I've gathered he has to have done some kind of mechanical engineering for a LONG time. Dude knows his stuff about anything mechanical. His teardown of the Juicero is pure gold: ▶ this video It's an amazing insight into a startup with endless amounts of money, bunch of really smart people, but no real business model. =)
Strongly recommendsView on HN
p
@picklesman2018 · in “Ask HN: Which YouTube channels do you watch regularly?”
Seconded. I especially recommend his teardown of the Juicero, in which he displays his insights into design for manufacture, plastics, metallurgy, electrical engineering, etc, peppered with hilarious and insightful jabs at VC culture. For me, it's his masterpiece. ▶ this video My wife recently watched all 45 minutes and was entertained throughout, despite her not being technical at all. Speaking of which, I also share a distaste for his "engineering boys club" sense of humour. I think his heart is in the right place (though who knows?), but it's definitely from another era, one that I won't be sad to see fade off into the distance. That being said, the rest of the components of his humour (obscure Canadianisms, etc) are great and I enjoy the particularity of it. EDIT: added link
Strongly recommendsView on HN
t
@throwanem2017 · in “Inside the Home of Instant Pot”
AvE hasn't torn one down yet. (Strongly recommend his Juicero teardown, by the way: ▶ this video)
Strongly recommendsView on HN
j
@jiggawatts2024 · in “Vision Pro teardown part 2: What’s the display resolution?”
There is a great tear-down video of a juicero on YouTube where the guy makes comments the whole way through about how every part is ridiculously over-engineered: ▶ this video
RecommendsView on HN
j
@jacobwilliamroy2023 · in “CT scans of coffee-making equipment”
You just reminded me there's a video on youtube of a guy literally tearing a Juicero apart and it's hilarious: ▶ this video
RecommendsView on HN
t
@tonyarkles2023 · in “The vertical farming bubble is finally popping”
Thanks for that! I can’t think about the Juicero without thinking of this lovely video (warning: likely some NSFW language, depending on your W): ▶ this video
RecommendsView on HN
j
@jschroedl2021 · in “Ask HN: What's the most outrageous over-engineering you've seen in the wild?”
The Juicero juice machine. Check out a tear down that AvE did. ▶ this video
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e
@evancordell2021 · in “Dyson air purifier outperformed by cheap DIY box fan filter in Marketplace test”
AvE has a good teardown of juicero[0] as well, of course. [0]: ▶ this video
RecommendsView on HN
m
@msisk62020 · in “Teardown of a $1.25 LED Lightbulb”
You'll probably like the product teardowns of youtube user AvE. He usually does tools, but also the random appliance or product from time to time. His teardown of the Juicero is a classic: ▶ this video
RecommendsView on HN
r
@radiokicker2020 · in “Ask HN: What companies are most likely Theranos of 2020?”
If anyone wants an in depth primer on their products youtuber AVE did a tear down on their machine. ▶ this video
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r
@rwmj2018 · in “What cracking open a Sonos One tells us about the Sonos IPO”
Watch AvE take stuff apart on Youtube. His disassembly of the Juicero would be a good place to start: ▶ this video or this one disassembling an overpriced Dyson hairdryer: link
RecommendsView on HN
m
@mod2017 · in “As California’s labor shortage grows, farmers replace workers with robots”
AVE (a youtube channel) pulled a Juicero apart and looked at it, and came to that same conclusion. Way overdesigned, but really nice guts in the thing. He thought they were losing money on the hardware, fwiw. It's a fun watch, if you're into that kind of thing. Warning, he probably uses NSFW language, he does frequently in most videos: ▶ this video
RecommendsView on HN