Marshall Mcluhan Full lecture: The medium is the message - 1977 part 1 v 3

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564K views · 15 years ago · lecture · historical

The first part of a 1977 lecture by Marshall McLuhan on his best-known idea, that the medium is the message. He argues that a communication medium shapes how people think and live regardless of the content it carries.

HN people recommend it as eloquent first-hand McLuhan and apply his idea to software, arguing that programming languages and platforms shape what gets built.

“McCluhan applied his thinking to radio and television, but that idea is applicable to computer software and language platforms.”
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#marshallmcluhan#mediatheory#themediumisthemessage#communication#1977

3 comments from Hacker News

w
@wu-ikkyu2018 · in “Ask HN: Can you posit some examples of civil discourse?”
There are various intellectuals who have recorded debates and lectures on youtube. It just depends on who you're interested in. If you look up any of these names on youtube or elsewhere you'll find some interesting and eloquent discourse (at least it is to me) with considerable political implications: -Marshall McLuhan (media and communications theory) ▶ this video -Buckminster Fuller (futurism and socioeconomics) link -Alan Watts (psychology and religion) link -Joseph Campbell (mythology and culture) link -MLK (sociology and human rights) link
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6
@6d6b732015 · in “Marshall Mcluhan: The medium is the message (1977) [video]”
Submitted the video to Hacker News.
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h
@hosh2022 · in “It's not what programming languages do, it's what they shepherd you to (2020)”
“The medium is the message”. ▶ this video McCluhan applied his thinking to radio and television, but that idea is applicable to computer software and language platforms.
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