How To Charge For Design—Value Based Pricing

811K views · 7 years ago · lecture · intermediate · evergreen

Chris Do of The Futur lectures on value-based pricing for designers, the case for charging by the value of the work rather than by the hour. It is aimed at freelancers and studios deciding how to price their design services.

HN people recommend it as an introduction to value-based pricing, and as the alternative to billing by the hour.

“Chris Do's work was my introduction to this concept, perhaps you might find it equally helpful.”

2 comments from Hacker News

C
@CyanBird2022 · in “Ask HN: Hourly billers, do you bill for only focused work?”
Yap, this is the correct way of doing it That and Value based pricing ▶ this video
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P
@PSNapier2022 · in “The billable hour is a trap into which more and more of us are falling”
Chris Do's work was my introduction to this concept, perhaps you might find it equally helpful. This is one of his lectures on value based pricing, but he has a number of them that are informative on the concept in different ways: ▶ this video
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