A Tale of Two Slings: Peak Design and Amazon Basics

Peak Design
3 HN recommenders · recommended in 2 months, 2021–2023
YouTube
4.7M views · 5 years ago · essay · dated

A video from Peak Design comparing its Everyday Sling with Amazon's Amazon Basics sling, which it says copies the design. The company sets the two products side by side and responds to the copy.

HN people cite it as the case study of Amazon copying a product design under its own house brand.

“In some cases, Amazon does the counterfeit themselves”
Industrial designProduct design & product thinking
#peakdesign#amazonbasics#productcopying#everydaysling#housebrands

5 comments from Hacker News

l
@lazycouchpotato2023 · in “Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators”
> Some companies have accused Amazon of selling copycats under its own brands. ▶ this video Here's a fun video for those looking for a ripoff by Amazon.
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L
@LordAtlas2021 · in “A Tale of Two Slings: Peak Design and Amazon Basics [video]”
Submitted the video to Hacker News.
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r
@realityking2021 · in “A Tale of Two Slings: Peak Design and Amazon Basics [video]”
Submitted the video to Hacker News.
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b
@biryani_chicken2022 · in “Amazon has a book piracy problem”
In some cases, Amazon does the counterfeit themselves: ▶ this video
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o
@oftenwrong2021 · in “Amazon copies Peak Design's “Everyday Sling” – This is their response”
This is just a tweet pointing to this video: ▶ this video
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